MACH MMS RELAY

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The uptake of MMS – the graphical forward leap of SMS – is increasing and constitutes a new business opportunity for mobile operators. MMS suffers from not offering the same coverage as SMS, as subscribers expect to be able to use the service to the same level. Operators therefore need to facilitate MMS inter-working.

With a single network connection to MACH MMS Relay, operators have access to the hub necessary for MMS messages to be seamlessly routed and delivered from one operator to many operators.

MACH MMS Relay allows operators to take advantage of:
• Within a few weeks, operators can enable their subscribers to exchange MMSs all over the world – based on a single point of contact.
• Access to a large footprint of networks within a very short timeframe – thereby profiting from subscribers sharing their holiday memories easily across networks. This increases customer satisfaction and ARPU (Average Revenue Per User).
• Lower operational costs through a simplified inter-working structure, and minimum resource requirements for the management and maintenance of messaging across networks.

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CASE STUDY: BATELCO

“Our long and positive working relationship with MACH and ever-closer engagement gives us an excellent foundation for taking new initiatives and launching new services – the rapid implementation and successful launch of MMS Relay is a good example of this.” Hamza Mohammed Ali, Manager – Mobile Group, Batelco {+}