Mobile Data
The new generation of mobile users, so-called ‘Digital Natives’, are changing the mobile paradigm. Digital natives drive higher usage of mobile applications. They consume more data services, and they demand responsiveness and immediate access. Digital natives want to use the communications medium to share thoughts, ideas and creations. They expect a borderless mobile world and home network functionality on the move.
The opportunities presented by this ever increasing demand for mobile data services and applications has attracted many new players into the market, and has led many established providers to diversify and expand their market footprint. Market fragmentation has spawned a new value chain where traditional roles have changed and where the shape of the market itself continues to evolve. The flow of information, issues around customer ownership, allocation of revenues and settlement of financial obligations are also continuing to change and evolve to accommodate the new mobile value chain.
Demand for access to information, entertainment, commerce and communication fuels the emergence of new services, built on new technologies, delivered to new devices, in new territories. Creation, delivery and monetization of services in this complex environment is the greatest challenge for the mobile value chain.
New market forces require you to collaborate, deliver and optimize:
- Collaborate: to build and leverage effective partnerships to bring new services to market
- Deliver: to build customer loyalty and profitability through reliable and efficient service provision
- Optimize: to identify new revenue opportunities and streamline operations
In order to take advantage of new market opportunities, you have to adapt quickly to protect market share, revenue and margins. MACH can help you, with a range of options for mobile data services:
MACH solutions for mobile data services:
- Prepaid 2.5G/3G roaming service support
- Support for Wi-Fi, WiMAX roaming and the evolution to 4G roaming services
- Full inter-standard roaming interoperability ( ISR)
- Multilateral hub ( L2O)
- Data Roaming Engine provides price transparency to subscribers for new data services, and charging and policy control for operators
- Cost control and traffic optimization for service providers (OCH)
- Roaming Policy Control (Data Fuse)
- All the cost advantages of a managed service environment
