App Developers & Content Publishers
To date, application and content service providers have been restricted by the payment mechanisms available to them. In a world where considerably more people own a mobile phone, than have a bank account or a credit card, it makes sense to use the mobile phone as the charging mechanism to monetize mobile apps and other forms of digital content.
Alternative mobile payment methods have traditionally been overly complex, requiring the input of passwords and banking details that both disrupt the user experience and give rise to fears of ID theft. Alternative payment methods including P-SMS and WAP solve the reach challenge but fail to deliver a good user experience, flexible pricing or in-app purchasing, directly impacting on sales conversion rates.
MACH’s Direct Operator Billing provides a comprehensive billing solution for applications and in-app purchases.
MACH’s Service Advantages:
- One-Stop-Shop Solution
- Support for multiple business models Pay-Per-App, Freemium/In-App purchasing etc.
- A single interface to mobile operators billing systems
- Trusted Partner
- Trusted financial service provider handling US$10 Billion inter-operator settlements per year
- Direct Operator Billing solution provider since 2007
- Increased Profits
- Optimized operator payouts enhanced with flexible pricing capability
- Reduced revenue share leakage
- Optimized Sales Conversion Rates
- ‘1-Click’ end-user experience
- In-app billing capability