Mobile data usage has witnessed unprecedented growth in recent years, fuelled by Smartphone and Tablet device deployments and a greater variety of feature-rich content and applications available for such devices.
Providing a compelling service offering, enabling global mobile data services regardless of subscription, device or access type combined with compelling and flexible pricing plan options, is the catalyst that can drive above average growth in usage and revenue as well as reducing subscriber churn rates.
MACH has launched M Serve, a new generation, cloud enabled, hosted service delivery platform, in response to the complex data monetization, inter-operability and user experience challenges associated with mobile data services, enabling fast and efficient service roll-out, regardless of service or subscription type. MACH has already successfully used its ‘M Serve’ platform to deploy regulatory solutions that prevent subscriber bill shock and also to deliver revenue-generating services such as its industry leading ‘Data Roaming Engine’, which places the user in control of their spending when roaming, while increasing subscriber service take up and revenues.
As M Serve is a hosted service delivery platform, it delivers minimal time-to-market, with low to zero CAPEX and ensures fast return on investment for mobile network operators and MVNOs.
A combination of tariff transparency, a consistent user experience, convenience and ease of use are key subscriber requirements to unlock data service revenue. ‘M Serve’ focuses on supporting these requirements, it hosts a number of core capabilities which can be rapidly built into new service propositions to meet operator needs. M Serve also integrates with the MACH SMART data warehouse, providing a comprehensive online reporting and analytical capability for operational control and decision support.
New services evolving from the platform include:
- Data Roaming: Enable data roaming for prepaid/postpaid subscribers, to unlock revenue opportunities, enhance the customer experience and reduce subscriber churn.
- Data Optimization: Using data compression techniques to reduce wholesale costs, alleviate network congestion and enhance the end-user experience for http traffic as well as caching optimization.
- Seamless inter-operability between different network technologies, including GSM, CDMA, Wi-Fi, WiMAX and LTE. Also supports direct billing integration to insert the operator or MVNO into the mobile applications and content value chain.
- Prepaid Data Services: Supporting prepaid domestic and roaming data services, without the need for expensive BSS/OSS upgrades, or GGSN upgrade, or support for CAMEL3.
- Hosted Online Charging: providing real-time charging and balance control for advanced mobile data services, including LTE migration. ‘M Serve’ supports online/offline charging for convergent and hybrid charging options.
- Enhanced Customer Experience Management, including bill shock protection, inter-active self-care options and policy controls.
All of these services are supported using MACH’s unique M Serve cloud enabled, hosted service delivery platform environment, providing 24x7 availability, carrier grade operation, guaranteed fail-over, linear volume scalability, service flexibility, modular architecture and significant cost advantage for mobile network operators and MVNOs. As a hosted platform M Serve removes the implementation issues associated with conventional service delivery platforms, while providing full service and process inter-operability.
M Serve removes issues associated with legacy BSS/OSS and network integration through its unique cloud enabled, hosted service delivery model, while maintaining industry standard charging and policy network interfaces (Diameter, Radius etc), for ease of deployment.
M Serve employs a common API layer to ensure process inter-operability between the core solution and its various service building blocks. The ‘M Serve’ network integration layer ensures direct integration with network functions, thus assuring process integrity and network data capture.
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