Microsoft Selects MACH for Windows Phone 7
MACH Direct Billing Gateway service delivers 1-click operator billing for Windows Phone 7 customers across the world
Luxembourg, 18th January 2011 – MACH, the leading provider of hub-based mobile communication solutions, today announces that Microsoft has selected its Direct Billing Gateway (DBG) service for Windows Phone 7 applications and content billing. The DBG service will enable Windows Phone 7 users across the world to buy content from Microsoft’s Windows Phone Marketplace with a simple 1-click service, placing the fee for the application on the user’s phone bill. Microsoft has already launched this service with Telstra in Australia.
The rapid evolution of mobile applications and services necessitates a payment method that combines ease of use with the broadest consumer reach. The Direct Billing Gateway selected by Microsoft was launched by MACH to offer a much more sophisticated and direct billing method by transferring the cost of the application download or in-app purchase directly to users’ phone bills. The DBG service creates a simple to use 1-click buy process, doing away with the need for cumbersome Premium Messaging or re-direction to WAP payment pages.
“Microsoft is committed to providing Windows Phone 7 customers with easy access to quality apps, games and other content through Windows Phone Marketplace on the phone or PC,” said Todd Brix, Senior Director, Windows Phone Marketplace, Microsoft Corp. “Working with MACH better enables us to offer customers the benefits of a convenient and easy-to-use mobile operator billing option when purchasing their favourite content for Windows Phone 7.”
Charles Damen, Vice President, Mobile Content and Applications, MACH, commented: “MACH has provided messaging services to Microsoft for many years now and we are delighted to extend this relationship to its content billing requirements for Windows Phone 7. We see operator billing as a real driver towards the growth of mobile application transactions and we are confident that the elegance of the one-click billing experience will prove extremely popular with Windows Phone 7 users.”
As well as providing a seamless user experience for Microsoft’s customers, MACH’s DBG service will help the company maximise revenue assurance and conversion for its application partners. The service is directly integrated to the billing systems of mobile network operators and delivers real-time authentication and authorisation within the application, minimising risk of revenue leakage or abandoned transactions.
About MACH Direct Billing Gateway Service
MACH’s Direct Billing Gateway (DBG) service provides a direct operator billing solution for global application stores and developers to generate revenues from in-application billing with a 1-click buy user experience. Unlike traditional operator billing methods, such as PSMS or WAP billing, the DBG service offers a comprehensive real-time, one-click, cross-platform direct billing solution for application providers, App Stores and websites. It is supported by a global network of direct billing integrations to mobile operators.
MACH connects and monetizes the telecom world. It provides its 650 operator customers with roaming, interconnect, messaging, and direct billing solutions, all integrated with its $10bn / year operator settlement capability. We are the largest provider of data and financial clearing solutions for wireless roaming and operate the globe’s largest and fastest growing open connectivity roaming hub, Link2One. We insert the operator in the content and application value chain and serve the reseller and wholesaler community with our A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. Our customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit http://www.mach.com.
Eileen Preston, Global PR Manager
Eipr@mach.com, +44 (0)207 959 8119