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MACH, which clears one out of every two roaming calls on GSM and CDMA networks and has an aggregated view on network traffic worldwide, attributes a major part of this increase to the effects of the World Cup.

MACH has seen an almost doubling of voice roaming traffic and an approximate 150% increase in SMS (sent) roaming traffic for the first three weeks in June, while GPRS data roaming activity increased almost threefold. Whilst the World Cup has undoubtedly played a part in this significant increase in roaming traffic, the data roaming statistic is influenced also by other factors such as the global trend in international travel and the growing subscriber base around the world.

”Naturally, we would expect mobile roaming traffic to rise quite dramatically during this period as football fans travelling to South Africa from the various participating countries keep in touch with friends and family back home,” said Artur Michalczyk, General Manager of Data Clearing, MACH. ”The difference now is that we, and our customers who subscribe to our traffic control solution, can actually measure precisely how much it is changing on a near-real time basis using our global roaming traffic intelligence tool.”

Running an effective roaming business requires diligence and close evaluation of business performance through the measurement of pre-set Key Performance Indicators (KPIs) such as daily voice, SMS and data traffic . However, the task of measuring business KPIs, which typically requires pulling records from various data sources, is cumbersome for many mobile operators. MACH’s Traffic Control solution monitors and analyzes roaming activity and delivers results according to operator specific KPIs.

”By being able to automatically track and analyze call patterns and KPIs for voice, SMS and data roaming traffic on a regular basis, mobile operators have better control over their roaming businesses,” said Michalczyk. ”Business intelligence of this kind allows them to detect potential billing or mediation issues that would otherwise prevent roaming CDR generation. It helps them to react in a timely manner to market changes, to limit revenue leakage, to focus on business decisions and roaming strategy and ultimately to reduce churn through improved quality of service. All these factors contribute to increased revenue generation and improved profit margins.”

MACH Traffic Control is designed to help mobile operators monitor their roaming traffic whilst optimizing and ensuring revenues. It provides regular reports and analysis on business KPIs and other important parameters and as a managed service reduces the need for CAPEX investment in additional staff and tools. KPIs such as traffic deviation, traffic distribution and customer behaviour deviation are tracked for the efficient monitoring of roaming activity.

-ENDS-

Enquiries
MACH
Eileen Preston, Global PR Manager
Eipr@mach.com, +44 (0)207 959 8119

About MACH

MACH operates the world’s leading hub-based mobile communications exchange, uniting the global telecommunications marketplace. MACH HUB-XC® provides the platform for the efficient exchange of mobile traffic, of service validation, delivery and billing information, and of settlement transactions. MACH is the largest provider of data and financial clearing solutions for wireless roaming and operates the world’s largest open connectivity roaming hub, Link2One. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. MACH serves more than 650 customers, including Orange, Telefonica, T-Mobile, Vodafone, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For further information, visit www.mach.com.