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End2End: Taking mobile content retailing to the next level
Following its recent acquisition of connected-gaming specialist Terraplay, End2End (part of the MACH Group) presented the integration of Terraplay’s award winning gaming platform into its own solution at the Mobile World Congress in Barcelona. The resulting solution is cutting-edge, and far more than the sum of the parts; offering Europe’s leading Content Distribution Network. This unique platform utilises superior, community-based retailing to dramatically increase returns from selling mobile content.
Although analysts are predicting sharp rises in sales of mobile content, there is significant untapped revenue potential. For example, while 30-50% of mobile users play pre-loaded games, only 5% actually buy mobile games. This generally results from content search, preview, packaging and billing models not being optimised, with limited ability to target specific demographic segments.
End2End, a white label mobile content retailer, now has a solution to address all of these issues, utilising community based retailing and interaction models from the likes of Amazon, Facebook and Xbox Live to make mobile content purchase appealing to targeted groups, and thus a far more profitable enterprise for mobile operators.
The new functionality perfectly complements End2End’s original offering. Combining leading technology with managed service expertise, End2End has been offering a modular, full service approach to mobile content ever since 2000. The solution has enabled operators across the globe to take mobile content solutions to market quickly, while reducing OPEX and CAPEX through outsourcing and its related economies of scale.
Now including state-of-the-art publishing and community tools, these economies of scale are supplemented by the ability to dramatically increase sales of mobile content; by building loyalty, utilising community tools to increase activity, and stimulating purchase through interactive, targeted promotions and flexible billing options.
End2End’s Global Gaming Network also offers the largest, neutral, cross-operator, connected gaming community; where users can share, discuss, interact and compete in ways that have been proven to significantly increase the use of mobile games.
For more information on End2End’s mobile content offering, please contact sales@end2endmobile.com or visit www.end2endmobile.com
